Brand value upgrading driven by product design innovation
Haier Innovation Design Center is an enterprise industrial design center established by Haier in the late 1980s. It is the earliest enterprise industrial design center in China. In 2010, it was rated as the first batch of provincial industrial design centers in Shandong Province.In 2013, it was rated as the first batch of national industrial design centers.
Haier adheres to the user-centered, focusing on industrial design innovation services, helping Haier from no brand to have a brand, from focusing on function optimization to functional innovation, from product centered to user-centered, from hardware design to brand experience design, which has greatly promoted the realization of Haier's strategic development goals of brand creation, going abroad and globalization Manufacturing enterprises are transforming into global well-known better life solution service providers.